We help businesses define their messages to market and differentiate from competitors. 


“Blue Train Marketing is an incredible partner, capturing our brand’s voice and turning complex fintech concepts into clear, engaging copy that resonates. Their deep industry expertise, creativity, and attention to detail have made a real impact, helping us communicate effectively and stand out in a competitive market.”

Louis Georgakakis, Head of Brand, Nuvei

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Branding & Messaging.

Every business has a brand story, but you might need help to discover it.  We’ll use journalistic skills and a well-honed process to find it. Let us weave it into your marketing copy so your brands stands out, even in a crowded B2B market.

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SEO & AI Search.
Our SEO blogs are researched, structured and written not only for high-performing Google keywords but also presentation in AI Search. Rank in today’s searches, attract qualified traffic, and move prospects through your sales funnel.
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Content Marketing.

Top-notch content remains critical to engaging prospects. In a world where LLMs are playing an increasing role in shaping buyer choices, we’ll plan, optimise and create your content for visibility and lead generation that outshines
your competitors.

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LLMs & AI Optimisation.

Large Language Models (LLMs) like ChatGPT, Google and Gemini are changing how people discover and evaluate brands. Let’s talk about how you want to be represented. We'll produce content that’s compelling to humans yet structured for AI visibility.

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Copywriting.

Never underestimate the power of great copy. From award entries that excite judges to bold ad copy that cuts through, we have skilled writers who know what works in B2B technology marketing. Let us loose on your challenge.

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Lead Generation.

Accelerate sales with targeted marketing campaigns and sales tools that connect with customers. Our lead generation campaigns showcase how our strategic planning, creative copy and digital media production lock together to energise your sales pipeline.

Our industry partners.

Blue Train has been chosen as a marketing partner by some of the biggest and most influential organisations in the industry.

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Who we work for.

Our clients are among the brightest B2B technology brands from financial services to SaaS innovators around the world.

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Copecto
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Paycomplete
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B4B
Decta
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