Isaac Newton never owned a smartphone.
Unfortunately, he died about 300 years before he could see how technology could change our lives and the way we do business.
But he would have predicted the rise of fintech, Artificial Intelligence and alternative financing. It was Newton’s Third Law of Physics.
Our clients are a reaction to payments and banking services that didn’t keep pace with the innovation, vibrancy and ultra utility of new technology. They are a dynamic response to corporate inefficiencies, vast untapped resources and financial exclusion in the world.
Newton’s lost tweet:
From basic brochures to full digital and offline marketing strategy, we can jump right in and help you with lead generation and client retention.
With hard nosed journalism, PR & internal communication experience and even a dash of psychology, Blue Train is a unique mix of talents.
Blue Train is a partnership between two marketing and communication professionals offering deep market knowledge of the fintech, payments and alternative financing sectors.
Our expanded skill set includes strategic planning with smart tactics that grab attention and build brands, change market perceptions and generate leads. By blending relevant marketing and communications disciplines such as content marketing, owned media platforms or simply media/analyst relations, we can deliver a campaign that creates distinction in crowded markets.
Whether it’s a one-off project or a strategic marketing plan & delivery, we can support your business.
FinTech for the Insurance Industry The EU PSD and PSD2 directives battered down the doors of the banking industry for FinTech disruptors. These agile, tech savvy companies are now upsetting legacy players in another industry; Insurance. Although no specific...read more
Fintech fun with wearables Let's say from the start, this is just a little fintech marketing fun with wearables. We've been blogging about how contactless payments continue to gather pace. Those of us in the industry know of its migration into wearable form factors...read more
Many companies, from fintech start-ups to long establish businesses, find producing a marketing plan is like pulling teeth. Some try to convince themselves that they don't need a marketing plan. The common defence is something like, 'Things change so fast that...read more