Outstanding marketing
for fintech, payments and
alternative economy solutions

Let's create something special together

Distinction in a crowded market

Capture attention and inspire a response

Isaac Newton never owned a smartphone.

Unfortunately, he died about 300 years before he could see how technology could change our lives and the way we do business.

But he would have predicted the rise of fintech, Artificial Intelligence and alternative financing. It was Newton’s Third Law of Physics.

Our clients are a reaction to payments and banking services that didn’t keep pace with the innovation, vibrancy and ultra utility of new technology. They are a dynamic response to corporate inefficiencies, vast untapped resources and financial exclusion in the world.

Let us show you what we mean.

Newton’s lost tweet:

“Awesome complacency left Banks bloated, inflexible and disengaged. Fintech agile & innovative. Equal and opposite. Told you so – haha!”

Fintech Cocktail Book

Download this selection of six cocktail recipes specially curated for fintech connoisseurs. This cheeky collection was developed with our friends at Found bar in Shoreditch. Delights include the Sloe Banker, Bearded Disruptor, Eggsit Strategy and more.

Download your free copy!

Marketing Services

From basic brochures to full digital and offline marketing strategy, we can jump right in and help you with lead generation and client retention.


With hard nosed journalism, PR & internal communication experience and even a dash of psychology, Blue Train is a unique mix of talents.


Case Studies

Read our case studies to see how we’ve helped clients grow their business.


If our spirited mix of skills isn’t intoxicating enough, follow us on Twitter for industry news plus the occasional fintech cocktail recipe

Jeff Banks

Jeff Banks



Sarah Broughton

Sarah Broughton



Blue Train is a partnership between two marketing and communication professionals offering deep market knowledge of the fintech, payments and alternative financing sectors.

Our expanded skill set includes strategic planning with smart tactics that grab attention and build brands, change market perceptions and generate leads. By blending relevant marketing and communications disciplines such as content marketing, owned media platforms or simply media/analyst relations, we can deliver a campaign that creates distinction in crowded markets.

Whether it’s a one-off project or a strategic marketing plan & delivery, we can support your business.

Call today on 0203 693 3916 or drop us a line

Linked In Feeds

Twitter Feeds

#InsurTech is opening up the possibility of a more direct relationship between insurers and customers.… https://t.co/miLQ1pZQHX
h J R
After a recent #cyberbreach at credit referencing firm Equifax, should consumers push for #biometric authentication… https://t.co/KLXkyNsApz
h J R
#Fintech businesses that are looking to reach new customers must be able to win the attention of audiences.… https://t.co/kTCUnmLBcQ
h J R
Consumers are well-informed on #cybersecurity threats and want to see that prioritizes data protection.… https://t.co/vDr8guNCkA
h J R
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