Case study 1

Client: Global Processing Services (GPS) (Card payments) 

Solution: Pioneering Issuer Processing services for fintech innovators including leading challenger banks

Market: Programme Managers 


Suresh Vaghjiani, Managing Director, Global Processing Services (GPS)

“I’m more than happy to endorse Blue Train Marketing. They have produced great work for GPS. Blue Train quickly built an understanding of our business and we developed a strong working relationship that has seen them pick up and execute projects across the entire marketing mix. Blue Train is well connected in the fintech and payments industries and helped us get great results from our media and events activities.”

 

Neil Harris, Chief Commercial Officer, Global Processing Services (GPS):

Whether it’s articles for national publications, social media content, website copy or product marketing materials, Blue Train Marketing has genuinely impressed us with their ability to take complicated topics and humanise the language so it’s meaningful to the layman. I can sum up our experience with Blue Train Marketing in three words: passion, agility and friendship.”

How we did it:

  • Conducted an analysis of competitor positioning
  • Identified unique attributes of the business in partnership with senior executives
  • Developed and refined market positioning into a new marketing strap line
  • Produced new web site content that presents their solution with simplicity and distinction
  • Worked with leading challenger bank clients including Starling Bank, Revolut and Loot to produce case studies and testimonials
  • Content production with media channels including Fintech Finance, Bob’s Guide, The Fintech Times, The Paypers and The Big Issue. 
  • Wrote successful nominations for industry awards including EPA, Payment Awards, Card & Payment and more
  • Produced and issued press releases for new business and product announcement
  • Supported the client’s presence at events including Money 20/20 Europe and PayExpo


Case study 2

Client: Pelican (Global fintech)

Solution: Payments & compliance software driven by Artificial Intelligence

Market: Global corporates & banks 


Parth Desai, Founder & CEO, Pelican:

“We worked closely with Blue Train to refresh our brand and engage with prospects through targeted marketing campaigns. Blue Train helped us find aspects of our heritage that creates distinction and demonstrates our unique expertise in Artificial Intelligence.”

How we did it:

  • A new corporate narrative including untapped elements of the company’s history for clear market differentiation
  • Market research with Finextra on banks’ adoption of Artificial Intelligence as a core element of the brand relaunch
  • Highly productive analyst & media relationships including Gartner and Metia to maximise impact of rebrand project
  • All aspects of the management of the client’s attendance at the prestigious Sibos 2016 event
  • Highly successful Hubspot inbound marketing campaigns and tactical sales enablement tools
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Case study 3

Client: The world’s largest independent payment solutions provider

Solution: Electronic payment technology (credit & debit cards)

Market: Local SMEs to large global corporates


Objective: Launch a report highlighting the findings of European market research on consumer perception of pre-paid cards. Use this report to drive lead generation from banks and other organisations interested in issuing their own pre-paid card

How we did it:

  • Devised an inventive marketing and communications campaign that extended the company’s thought leadership activities
  • Developed and leveraged new relationships with market analysts and media outlets to provide quotes to validate the significance of the report
  • Planned and produced a series of podcasts with industry and product experts to discuss its implications
  • Produced a live webex for analysts and members of the media to promote the company as an expert in the pre-paid industry and payments leader globally

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