Case study 1

Client: Global Issuer Processor (Card payments) 

Solution: Pioneering Issuer Processing services for fintech innovators including leading challenger banks

Market: Programme Managers 


Objective: Initial engagement was to work with the senior team to identify a new and distinctive market positioning for this award-winning issuer processor. This ongoing relationship was extended to include the re-writing of web copy to reflect the new positioning and then extended further to encompass product sheets, promotional videos, award nominations and media management.

How we did it:

  • Conducted an analysis of competitor positioning
  • Identified unique attributes of the business in partnership with senior executives
  • Developed and refined market positioning into a new marketing strap line
  • Produced new web site content that presents their solution with simplicity and distinction
  • Worked with leading challenger bank clients including Starling Bank, Revolut and Loot to produce case studies and testimonials
  • Content production with media channels including Fintech Finance, Bob’s Guide, The Fintech Times, The Paypers and The Big Issue. 
  • Wrote successful nominations for industry awards including EPA, Payment Awards, Card & Payment and more
  • Produced and issued press releases for new business and product announcement
  • Supported the client’s presence at events including Money 20/20 Europe and PayExpo


Case study 2

Client: Global fintech

Solution: Payments & compliance software driven by Artificial Intelligence

Market: Global corporates & banks 


Objective: To enable this pioneering team of Artificial Intelligence experts to take their rightful place at the forefront of the payments and compliance industry through a complete brand transformation including a high-profile global launch at the prestigious Sibos 2016 industry showcase.

How we did it:

  • A new corporate narrative including untapped elements of the company’s history for clear market differentiation
  • Market research with Finextra on banks’ adoption of Artificial Intelligence as a core element of the brand relaunch
  • Highly productive analyst & media relationships including Gartner and Metia to maximise impact of rebrand project
  • All aspects of the management of the client’s attendance at the prestigious Sibos 2016 event
  • Highly successful Hubspot inbound marketing campaigns and tactical sales enablement tools
Sibos logo


Case study 3

Client: Global Fintech in the alternative economy

Solution: Alternative trade and finance solution for B2B procurement and social development

Market: Global corporates, banks & governments


Objective: Plan and manage a re-brand and asset refresh for a business offering a global breakthrough innovation in B2B payment and alternative financing. The project coincided with its move from start-up hot-bed on Level 39, One Canada Square,  to its current home with the bearded disruptors of Shoreditch.

How we did it:

  • Delivered an interim web site with refreshed branding which placed an alternative digital currency at the heart of its new value proposition
  • Contributed to the development of a motivational narrative to stimulate support and involvement among a complex and diverse group of global stakeholders including politicians, business leaders, government officials and activists
  • Managed global events in Asia and Europe to engage senior business leaders, notable economists and political figures in dialogue to communicate the positive economic and social impact of the solution and earn their support
  • Planned and delivered a new and expansive web site (November 2016) with updated messaging including  a series of animations to explain some of the complexities of the solution to a its broad stakeholder groups
  • Devised and delivered a content strategy to drive traffic to the new web site and promote client engagement


Case study 4

Client: A top five global IT solutions provider

Solution: Banking solutions software

Market: Global banks


Objective: Support the Global Banking Industry lead and multiple internal partners within the company’s Global Marketing Programs team to build awareness of and preference for the organisation’s Global Banking offerings to internal and external audiences.

Banks at Canary Wharf

How we did it:

  • Developed a global marketing plan to help shape the company’s position in the financial services technology services market
  • Executed campaigns for three pieces of key thought leadership to highlight findings within the retail and global transaction banking sectors to place the company at the forefront of IT change in the banking industry
  • Maximised lead generation and cross sale opportunities at leading industry events including Sibos 2015
  • Bespoke marketing support to enhance the success of specific client bids


Case study 5

Client: The world’s largest independent payment solutions provider

Solution: Electronic payment technology (credit & debit cards)

Market: Local SMEs to large global corporates


Objective: Launch a report highlighting the findings of European market research on consumer perception of pre-paid cards. Use this report to drive lead generation from banks and other organisations interested in issuing their own pre-paid card

Electronic payments made securely online

How we did it:

  • Devised an inventive marketing and communications campaign that extended the company’s thought leadership activities
  • Developed and leveraged new relationships with market analysts and media outlets to provide quotes to validate the significance of the report
  • Planned and produced a series of podcasts with industry and product experts to discuss its implications
  • Produced a live webex for analysts and members of the media to promote the company as an expert in the pre-paid industry and payments leader globally

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