Isaac Newton never owned a smartphone.
Unfortunately, he died about 300 years before he could see how technology could change our lives and the way we do business.
But he would have predicted the rise of fintech, Artificial Intelligence and alternative financing. It was Newton’s Third Law of Physics.
Our clients are a reaction to payments and banking services that didn’t keep pace with the innovation, vibrancy and ultra utility of new technology. They are a dynamic response to corporate inefficiencies, vast untapped resources and financial exclusion in the world.
Newton’s lost tweet:
From basic brochures to full digital and offline marketing strategy, we can jump right in and help you with lead generation and client retention.
With hard nosed journalism, PR & internal communication experience and even a dash of psychology, Blue Train is a unique mix of talents.
Blue Train is a partnership between two marketing and communication professionals offering deep market knowledge of the fintech, payments and alternative financing sectors.
Our expanded skill set includes strategic planning with smart tactics that grab attention and build brands, change market perceptions and generate leads. By blending relevant marketing and communications disciplines such as content marketing, owned media platforms or simply media/analyst relations, we can deliver a campaign that creates distinction in crowded markets.
Whether it’s a one-off project or a strategic marketing plan & delivery, we can support your business.
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Before the arrival of PSD2... 2007 was bleak for banks for more reasons than most people know. On August 9, BNP Paribas announced it was pulling out of hedge funds specialising in US mortgage debt. The global banking system promptly seized up, as you may recall. Even...read more