Isaac Newton never owned a smartphone.
Unfortunately, he died about 300 years before he could see how technology could change our lives and the way we do business.
But he would have predicted the rise of fintech, Artificial Intelligence and alternative financing. It was Newton’s Third Law of Physics.
Our clients are a reaction to payments and banking services that didn’t keep pace with the innovation, vibrancy and ultra utility of new technology. They are a dynamic response to corporate inefficiencies, vast untapped resources and financial exclusion in the world.
Newton’s lost tweet:
From basic brochures to full digital and offline marketing strategy, we can jump right in and help you with lead generation and client retention.
With hard nosed journalism, PR & internal communication experience and even a dash of psychology, Blue Train is a unique mix of talents.
Blue Train is a partnership between two marketing and communication professionals offering deep market knowledge of the fintech, payments and alternative financing sectors.
Our expanded skill set includes strategic planning with smart tactics that grab attention and build brands, change market perceptions and generate leads. By blending relevant marketing and communications disciplines such as content marketing, owned media platforms or simply media/analyst relations, we can deliver a campaign that creates distinction in crowded markets.
Whether it’s a one-off project or a strategic marketing plan & delivery, we can support your business.
A brief history of wearable tech Wearable technology isn’t new. According to a Guardian report on the 10 most influential wearable devices, their history dates back to the 17 th century. It all started with the invention of the abacus ring and the first...read more
Less content can be worth more in B2B Marketing If you think your marketing is too product-focused, it probably is. Whether you are in payments, another branch of fintech or an entirely different industry, these three warning signs can help you tell. 1 Information...read more
I saw some surprising uGov research about the resurgence of interest in vinyl records. For reasons I’ll explain, it got me thinking about another pre-digital relic. It's something that could help your next marketing campaign cut through the noise. Do you remember your...read more