Case study 4

Client: ECO Capacity Exchange (global fintech)

Solution: Alternative trade and finance solution for B2B procurement and social development

Market: Global corporates, banks & governments

Objective: Plan and manage a re-brand and asset refresh for a business offering a global breakthrough innovation in B2B payment and alternative financing. The project coincided with its move from start-up hot-bed on Level 39, One Canada Square,  to its current home with the bearded disruptors of Shoreditch.

Maren Coleman, CMO, ECO Capacity Exchange:

“Blue Train Marketing helped devise strategic plans encompassing lead generation, thought leadership, social media, PR and content generation. Together, we developed our brand strategy and messaging, completely re-refreshed the content of our web site and produced a series of supporting marketing and product videos. The outstanding work on our re-brand delivered us a highly professional platform on which to build and maintain brand consistency.”

How we did it:

  • Updated corporate web site with refreshed branding reflecting a new value proposition
  • Managed global events in Asia and Europe to engage business leaders, economists and political figures
  • Scripted and produced three animations to explain the complexities of the solution
  • Devised and delivered a content strategy to drive traffic to the new web site and promote client engagement
  • Produced reports for stakeholders including the United Nations, governments, investors and business leaders

Case study 5

Client: A top five global IT solutions provider

Solution: Banking solutions software

Market: Global banks

Objective: Support the Global Banking Industry lead and multiple internal partners within the company’s Global Marketing Programs team to build awareness of and preference for the organisation’s Global Banking offerings to internal and external audiences.

Banks at Canary Wharf

How we did it:

  • Developed a global marketing plan to help shape the company’s position in the financial services technology services market
  • Executed campaigns for three pieces of key thought leadership to highlight findings within the retail and global transaction banking sectors to place the company at the forefront of IT change in the banking industry
  • Maximised lead generation and cross sale opportunities at leading industry events including Sibos 2015
  • Bespoke marketing support to enhance the success of specific client bids

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